About Us

A born showman and a savvy business woman. These joint forces are personified in the form of married couple, Osman Osman and Shaaista Khan Osman. Combining their expertise, experience and enthusiasm as the two pillars of lifestyle and management brand, Blu Blood, this pair is set to achieve even more victories in their company’s various fields.

Having had to overcome many hardships and speed bumps growing up, Osman has never been afraid to grab an opportunity when a challenge arises. With a Diploma in International Management Marketing and aspirations to complete his Law Degree, Osman proclaims that life has been the best university that he could ever attend. Osman believes “learning from others’ mistakes and experiences can ensure your own success”. Osman has worked in both the business and entertainment sectors and one of his entertainment highlights includes being part of the hit local movie, Material.

Starting out with a humble upbringing as the youngest of six children, Shaaista’s story is true testament of hard work and dedication. With her strong feminine healing side, she has successfully completed studies in Naturopathy and Naturology. Furthermore, she has dabbled in Law, Psychology and Theology. Shaaista has also successfully completed a Diploma in Project Management and Labour Law from the University of Cape Town. She pioneered Blu Blood in 2008 and has had many achievements of note since then. Shaaista proclaims that it is up to the individual to “seize every opportunity, own each day and sculpt your own brilliance”.

A sweet story of fate brought Osman and Shaaista together. The couple met through a mutual friend, neither of whom had heard of the other nor ever met before, although having both lived in Laudium (Central Pretoria) for years. Shaaista was hosting a Childline Gala Women’s Day Luncheon on the night of their meeting, and Osman, being his charismatic self, insisted he would assist this worthy cause. This chance experience led to the two fast becoming friends and not too long after became romantically involved. The couple are now happily married with a 3-year old daughter.

The Osman’s realised that the best way forward would be for Osman to join Shaaista’s Blu Blood venture, instead of them both working on separate business entities. Shared interests and mutual passions made this a decision they haven’t regretted since.
Blu Blood embodies lifestyle and management in the various services they offer. Their mission is to be a worthy competitor in the lifestyle management field in terms of promoting, managing and showcasing events and entertainment.
Osman and Shaaista believe in thinking out of the box, to create a tailor-made service for every client they work with. With over 10 years’ combined experience in marketing, communications, hospitality and logistics, Blu Blood’s aim is to offer a service that is above and beyond every client’s expectations.

Blu Blood offers a variety of services from unique bespoke packages, to exciting launches of new products and events. They have worked with many large companies including Nedbank Golf Challenge, Telkom Corporate, Chats Cellular, Sun International, Peermont and Tsogo Sun to name a few. At Blu Blood, personalized service is key and paramount to business success.
Blu Blood is known for their professional event management work, which includes events for Bollywood Indian Cinema, as well as music industry promotions throughout South Africa and Africa. They have hosted the biggest Bollywood music productions in the country Atif Aslam, Sonu Nigam and Adnan Sami. 2016 saw them hosting a complete takeover of the Sandton Convention Centre from the 2nd to the 4th of December with their Blu Blood Bollywood Experience – a 3-day cultural extravaganza featuring shopping, fashion shows, comedy, music, entertainment and so much more.

Over and above this, Blu Blood has successfully completed the custom-made task of creating and facilitating the coordination of the UNICEF Child Friendly Space at the 2010 World Cup FIFA Fan Fest Sites throughout South Africa. Continuing their good work to promote the protection of women and children in South Africa, they were the marketing and sponsorship consultants to The Childline Johannesburg Centre.

Blu Blood has crossed paths and collaborated with many renowned international and local artists, such as US comedian/actor, Orlando Jones, Azhar Usman, Preacher Moss, Mo Amier, Russel Peter, Joey Rasdien, Conrad Koch, Marc Lottering, Loyiso Gola & Nik Rabinowitz to name just a few. They are the exclusive management company for Riaad Moosa, Tumi Morake and a recent addition, Ndumiso Lindi.
Their festival and event experience include Orlando Jones’ Stand Up and Laugh with Orlando Jones; Riaad Moosa’s The Best of Tour, Doctor’s Orders Tour and his latest Life Begins national tour; Joey Rasdien’s Mixed DNA and Queen of Comedy, Tumi Morake’s Tumi or Not Tumi first national tour. Blu Blood have also over the past 6 years created one of the most successful comedy events in South Africa, The Kings and Queens of Comedy, which sees the very best of local comedians on one stage.

On the Bollywood side, Blu Blood have successfully toured the cream of the crop of international acts in South Africa including Adnan Sami, Sonu Nigam, Atif Aslam, Rahat Fateh Ali Khan, the international debut show of Arijit Singh, Mika Singh, Shreya Goshal and Mystic India (the theatrical dance and music production from New York) and many more.

Blu Blood successfully undertook the big task of bringing out to South Africa for the first time the Dora the Explorer: Dora’s Pirate Adventure live on stage which toured around the country during July 2016. Following to the success of Dora, Blu Blood hosted Smurfs Live on Stage: Smurfs Save Spring in 2017 for the first time in South Africa.

2017 also saw Shaaista joining the Board of Directors for Commonwealth Businesswomen Africa and South Africa. Blu Blood also forms part of CBW Africa as the Strategic Operations Management Company.

The company’s premise is delivering luxury, lifestyle and the best entertainment productions.

The Blu Blood family comprises of a very select staff and specialised service providers who work in harmony to ensure each and every event is an exceptional success. Every Blu Blood event is indeed one to be remembered, as Osman and Shaaista maintain a hands-on approach and always aim to be trend setters with every new project.